Your Privacy Matters to Us
DSW Energy is committed to protecting your privacy and handling your personal information responsibly in accordance with Australian Privacy Principles (APP) and international advertising standards.

Information We Collect
We may collect personal and non-personal information when you use our website or engage with our services, including:

• Identity & Contact: Name, email address, phone number, and physical address.

• Enquiry Data: Information submitted through enquiry or quote forms.

• Engagement: Communication records, correspondence, and feedback.

• Technical Data: IP address, browser type, device information, and site usage data collected via cookies and tracking technologies.
   

How We Collect Information
We collect information when you:

• Submit a form or enquiry on our website.

• Request a quote or consultation.

• Contact us by phone, email, or other communication channels.

• Interact with our digital presence: This includes browsing our website or interacting with our advertisements via cookies, pixels, and analytics tools.
   

Google Ads & Meta Advertising (Mandatory Disclosures)
To provide a better user experience and relevant content, we utilize advanced advertising services from Google and Meta.

1. Google Ads & Analytics
We use Google Ads services, including Conversion Tracking, Remarketing, and Google Signals.

• Remarketing: Third-party vendors, including Google, show our ads on sites across the Internet and use cookies (such as the Google Advertising cookie) to serve ads based on your past visits to our website.

• Personalized Advertising: We may use "Customer Match" or "Enhanced Conversions" where hashed, de-identified contact information (like an email address) is shared with Google to improve ad relevance without exposing your identity.

• Opt-Out: You can opt out of Google’s use of cookies or device identifiers by visiting Google’s Ads Settings or the Network Advertising Initiative opt-out page.
   

2. Meta (Facebook & Instagram) Advertising
We use the Meta Pixel and Conversions API to measure the effectiveness of our advertising and understand the actions people take on our website.

• Tracking: Meta uses cookies, web beacons, and other storage technologies to collect or receive information from this website and elsewhere on the internet.

• Custom Audiences: We may use this data to provide measurement services and target ads to "Custom Audiences" (people who have interacted with DSW Energy).

• Opt-Out: You can exercise your right to opt out of the collection and use of information for ad targeting via your Facebook Ad Preferences or by using the YourOnlineChoices tool.
   

Why We Collect Information
We collect information to:

• Provide and deliver our energy services.

• Respond to enquiries and requests for quotes.

• Personalise Marketing: Show you relevant offers and updates through digital advertising.

• Improve our website, services, and overall customer experience.

• Meet legal and regulatory obligations.
   

How We Store and Protect Information
Our website is hosted on secure servers, and we take reasonable steps to protect your information from unauthorised access, misuse, or disclosure. We utilize encryption and secure protocols (SSL) where applicable.

We do not sell or rent your personal information to third parties.

Sharing of Information
We may share information with trusted service providers (such as CRM platforms or digital marketing partners) only where required to deliver our services or optimize our advertising. These parties are contractually required to handle your information securely and strictly for the purposes specified.

Your Rights
You may request access to, correction of, or deletion of your personal information at any time.
To make a request or ask a privacy-related question, please contact us:

• Phone: 1300 958 778

• Website: www.dswenergy.com.au
   

Policy Updates
DSW Energy may update this Privacy Policy from time to time to reflect changes in technology or legislation. Any changes will be published on this page and take effect immediately upon posting.
 
Last Updated: May 2026